So, JD.com teamed up with AVC (Aowei Cloud Network), the China Electronics Video Industry Association, and Bilibili to release the Game TV 3.0 Standard White Paper the other day. Basically, it lays out clearer rules for what a proper "Game TV 3.0" set should actually deliver in 2026.
Right at the event, JD signed big purchase deals with almost all the major brands-Hisense, TCL, Sony, Samsung, LG, Xiaomi, Thunderbird, Vidda, Coocaa, Huawei, Changhong, you name it-for close to 600,000 units in total. That should help get these gaming-focused TVs into a lot more living rooms pretty quickly.
The white paper sets stricter, more measurable benchmarks across the board, especially around picture quality. The goal is super clean, faithful game visuals-no more "yeah it's 4K but the colors look weird" nonsense.
- At least 4K resolution (3840×2160) - now the minimum for handling regular games and cloud gaming properly.
- Must support HDR10.
- Backlight is limited to real Mini LED or OLED only (no more regular LED tricks).
- Native refresh rate >=120Hz - and they're very clear it has to be genuine native high refresh, not just software frame interpolation faking it.
- At least 3GB RAM and 64GB storage so the TV doesn't choke when you're multitasking, downloading games, or saving cloud progress.
- Minimum 2 full-speed HDMI 2.1 ports so you can plug in consoles (or multiple devices) without bandwidth issues.
- Needs to have easy, obvious access to popular cloud gaming platforms.
- One-button launch from the remote (or controller), plus voice control to make jumping in actually feel smooth and hassle-free.
2025 TV Viewing Distance Standard, saying 100-inch TVs are best viewed from about 3 meters away.
All this lines up with JD pushing really hard on gaming TVs lately. They used the event to lock in those massive ~600k unit orders across 75", 85", 100" sizes and different price points. Their whole pitch is: listen to what gamers actually want, make sure the supply chain can deliver at scale, and then promote the hell out of it online. Pretty straightforward strategy, but it seems to be working.
